SEO tools · Review
Moz Pro review: the friendly SEO tool
Reviewed by Jake Harris, Owner. 15+ years in SEO and agencies.Last updated
Prices checked
Score is our editorial judgement on a fixed rubric, built from the vendor's documentation, live pricing and public user reviews.
Moz Pro is the friendliest serious SEO tool in this comparison, and for a solo SEO or a small team it is a better place to start than Semrush. Plans run from $99 a month, or $79 on annual billing. Domain Authority, the metric Moz invented, is still the cleanest way to size up a site at a glance. Heavy daily users will eventually want more raw data.
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Strengths
- The most approachable interface and metrics in the category
- Domain Authority and Page Authority are an industry shorthand for a reason
- Keyword Explorer and Link Explorer are clear and quick to learn
- Lower entry price than Semrush at the annual Standard tier
Watch-outs
- Lighter on raw keyword and backlink data than Semrush or Ahrefs
- Tracked-keyword quotas are modest on the lower plans
- Fewer advanced and PPC features than the all-in-one platforms
- Power users tend to outgrow it as their needs deepen
Moz Pro pricing: what it costs in 2026
Moz Pro is sold in three standard tiers. These figures come from Moz's own pricing page, as listed in June 2026:
- Standard is $99 a month, or $79 a month billed annually. It covers 3 tracked sites, 300 tracked keywords and 400,000 pages crawled per month.
- Medium is $179 a month, or $143 billed annually, and is the most popular tier. It lifts you to 10 sites, 1,500 tracked keywords and 2,000,000 pages crawled per month.
- Large is $299 a month, or $239 billed annually, with 25 sites, 3,000 tracked keywords and 5,000,000 pages crawled per month.
The entry price is the story here. You can do real work on the $79 annual Standard plan, which is well below where Semrush starts, and that gap is most of why Moz is our pick for people early in their SEO journey.
What it is good at
Approachability is the whole point. Moz Pro is the tool we hand a newer SEO without a day of training, because the dashboard does not bury the thing you came to do. Keyword Explorer gives a clean read on volume, difficulty and SERP features, Link Explorer makes backlink research legible, and Site Crawl surfaces technical issues in plain language rather than a wall of warnings.
Domain Authority is the signature. Moz created the 0-to-100 DA score, and alongside Page Authority it has become the shorthand the whole industry reaches for when sizing up a domain quickly. Moz has kept the toolset current too, adding a Brand Authority score and AI Overviews tracking by keyword, so you can see where a site shows up as AI answers reshape the results page.
Where it frustrates
The raw data is lighter than the heavyweights. Moz's keyword and link databases are smaller than Semrush's or Ahrefs', so on obscure long-tail terms or deep backlink digs you will sometimes find less to work with. For most small-business and in-house work that ceiling is high enough, but it is real. If it is not, our roundup of Moz alternatives covers the tools with deeper data.
The quotas bite next. Standard tracks 300 keywords, which a busy site or a small agency can exhaust quickly, and stepping up to the 1,500-keyword Medium tier roughly doubles the bill. Moz is also lighter on advanced and PPC features than the all-in-one platforms, which is the trade you make for the simpler interface.
Who should buy it
Buy Moz Pro if you are a solo SEO, a small team or an in-house marketer who wants clarity over sheer depth, and you would rather get moving today than spend a week learning a heavier tool. If you run SEO at agency scale across many clients and lean on large keyword and backlink datasets daily, our Semrush review makes the case for paying more, and the best Semrush alternatives are worth weighing at that level too. See how the two rank against each other in our guide to the best SEO tools, put them side by side in our Semrush and Moz head-to-head, see SE Ranking and Moz side by side, or read our Mangools review if price is the deciding factor.
How we score these reviews
We assess every SEO tool against the same five-part rubric: data quality, feature depth, usability, value and support. This review draws on Moz's official documentation and live pricing, read in June 2026, and on publicly available user reviews. The score is our editorial judgement against that rubric. You can read the full methodology and who writes these on our about page.
Ready to try Moz Pro?
Start on the Standard plan, then step up only when the keyword quota starts to pinch.
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Frequently asked questions
How much does Moz Pro cost?
Moz Pro starts at $99 a month on the Standard plan, or $79 a month billed annually, and covers 3 tracked sites, 300 tracked keywords and 400,000 pages crawled per month. Medium is $179 a month ($143 annually) and Large is $299 a month ($239 annually). Those are the three self-serve tiers.
Does Moz Pro have a free trial?
Yes. Moz Pro offers a 7-day free trial on the Standard and Medium monthly plans, with a credit card required, and you keep access for the full week even if you cancel renewal on the first day. Moz also publishes a free Domain Authority checker that needs no subscription at all.
Is there a free version of Moz?
There is no free Moz Pro plan, only the 7-day trial. Moz does publish a free Domain Authority checker you can use without an account, but ongoing keyword research, rank tracking and site audits need a paid Moz Pro plan.
Who is Moz Pro best for?
Solo SEOs and small teams who want an approachable tool over sheer data depth. You can do real work on the $79 annual Standard plan, which is well below where Semrush starts. Heavy daily users tend to outgrow the keyword and backlink quotas on the lower plans, and usually move up to Semrush or Ahrefs when they do.