Moz Pro review: the friendly SEO tool

Moz Pro is the friendliest serious SEO tool in this comparison, and for a solo SEO or a small team it is a better place to start than Semrush. Plans run from $49 a month. Domain Authority, the metric Moz invented, is still the cleanest way to size up a site at a glance. Heavy daily users will eventually want more raw data.

Moz Pro pricing: what it costs in 2026

Moz Pro is sold in four standard tiers plus a custom plan. These figures come from Moz's own pricing page, as listed in June 2026:

• Starter is $49 a month, the entry tier aimed at beginners getting their first taste of the toolset.
• Standard is $99 a month, or $79 a month billed annually. It covers 3 tracked sites, 300 tracked keywords and 400,000 pages crawled per month.
• Medium is $179 a month, or $143 billed annually, and is the most popular tier. It lifts you to 10 sites, 1,500 tracked keywords and 2,000,000 pages crawled per month.
• Large is $299 a month, or $239 billed annually, with 25 sites, 3,000 tracked keywords and 5,000,000 pages crawled per month. A custom Premium plan sits above it.

The entry price is the story here. You can do real work on the $79 annual Standard plan, which is well below where Semrush starts, and that gap is most of why Moz is our pick for people early in their SEO journey.

What it is good at

Approachability is the whole point. Moz Pro is the tool we hand a newer SEO without a day of training, because the dashboard does not bury the thing you came to do. Keyword Explorer gives a clean read on volume, difficulty and SERP features, Link Explorer makes backlink research legible, and Site Crawl surfaces technical issues in plain language rather than a wall of warnings.

Domain Authority is the signature. Moz created the 0-to-100 DA score, and alongside Page Authority it has become the shorthand the whole industry reaches for when sizing up a domain quickly. Moz has kept the toolset current too, adding a Brand Authority score and AI Overviews tracking by keyword, so you can see where a site shows up as AI answers reshape the results page.

Where it frustrates

The raw data is lighter than the heavyweights. Moz's keyword and link databases are smaller than Semrush's or Ahrefs', so on obscure long-tail terms or deep backlink digs you will sometimes find less to work with. For most small-business and in-house work that ceiling is high enough, but it is real.

The quotas bite next. Standard tracks 300 keywords, which a busy site or a small agency can exhaust quickly, and stepping up to the 1,500-keyword Medium tier roughly doubles the bill. Moz is also lighter on advanced and PPC features than the all-in-one platforms, which is the trade you make for the simpler interface.

Who should buy it

Buy Moz Pro if you are a solo SEO, a small team or an in-house marketer who wants clarity over sheer depth, and you would rather get moving today than spend a week learning a heavier tool. If you run SEO at agency scale across many clients and lean on large keyword and backlink datasets daily, our Semrush review makes the case for paying more. See how the two rank against each other in our guide to the best SEO tools, put them side by side in our Semrush and Moz head-to-head, see SE Ranking and Moz side by side, or browse the rest of our SEO tools reviews.

How we score these reviews

We score every SEO tool on the same five-part rubric: data quality, feature depth, usability, value and support. This review is research-based, drawing on Moz's official documentation and pricing and on publicly available user reviews, rather than first-hand testing. The score here is our editorial judgement on that rubric, weighing Moz's standout usability against its lighter data depth, and it does not reflect first-hand testing by us. Pricing and plan limits were checked against Moz's pricing page in June 2026. You can read the full methodology and who writes these on our about page.