Email Marketing
Email Marketing reviews and comparisons
We compare email platforms on automation, deliverability, and the things that quietly cost you money: sending limits, contact-based pricing, and inbox placement. These write-ups draw on each platform's official documentation and pricing and on publicly available user reviews, not on first-hand testing.
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What to look for in Email Marketing
- Automation builder depth: can it model the behaviour-driven journeys you actually need?
- Deliverability and inbox placement, because an email that lands in spam is wasted.
- Contact-based pricing math, since most platforms bill by list size, so list hygiene affects cost.
- Segmentation that is flexible enough to send the right message to the right people.
- Integrations with the rest of your stack, plus the cost of extras like landing pages or a CRM.
Who it's for
Small businesses, creators and marketing teams who send regular campaigns or run automations and care about whether their emails actually land.
Email Marketing we've reviewed
ActiveCampaign vs GetResponse
Automation depth versus all-in-one value, and which email platform fits which kind of team.
Read review →Brevo vs MailerLite
Brevo bills by emails sent, MailerLite by subscribers stored. Which pricing model, free plan, and feature set fits how you send.
Read review →MailerLite vs Mailchimp
Both free plans now cap at 250 contacts, but the similarity ends there. Compare current MailerLite and Mailchimp pricing, send limits, and automation.
Read review →Brevo
All-in-one email, SMS, WhatsApp and CRM that bills by emails sent, not contacts stored.
Read review →MailerLite
The easiest email tool to learn, with strong deliverability and paid plans that bundle landing pages and a website.
Read review →Best email marketing software, ranked
Our ranked pick of email marketing platforms, from MailerLite and Brevo to ActiveCampaign and GetResponse, matched to how you send.
Read review →Email platform pricing index
What ten email platforms actually bill you on, what their free plans really allow, how each send cap is calculated, and the limit that bites first. Sourced from vendor pages and FAQs, refreshed monthly.
Read review →Frequently asked questions
What should I look for in email marketing software?
Start with the automation builder, meaning whether it can model the journeys you actually need, then deliverability, which decides whether emails reach the inbox. Then do the pricing math: most platforms charge by number of contacts, so segmentation, list hygiene and the cost of extras like landing pages or a CRM decide the real bill.
What is contact-based pricing, and why does it matter?
Most email platforms charge by the number of contacts on your list rather than by emails sent, so an unengaged or bloated list quietly raises your bill every month. It is why list hygiene, meaning pruning inactive subscribers, directly affects cost, and why two platforms with similar features can price very differently for the same list.
How does Stackmerit review email platforms?
Our reviews are research-based. They draw on each platform's official documentation and pricing and on publicly available user reviews and independent deliverability testing, rather than first-hand testing. We weigh the automation builder and reporting against the things that quietly cost money: sending limits, contact-based pricing and paid add-ons.
Email marketing or marketing automation, what's the difference?
Email marketing is about sending campaigns, newsletters and broadcasts, to lists or segments. Marketing automation adds behaviour-driven workflows: triggered sequences, conditional logic, lead scoring and often a CRM. Most modern email platforms include some automation; how deep and flexible it goes is a major differentiator.